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CASE STUDY
You know the feeling.
You're at the concert, your favorite band plays your favorite
song and the pretty girl next to you reaches up and sparks up a
Zippo lighter along with half of the rest of the club.
You reach into your pocket and... and..OK so you won't forget
the Zippo next time? Zippo knows we don't forget at Number One
so when Zippo rolled out the Zippo Hot Tour, we made sure
everyone knew about it. We generated over 3 million impressions
for the Tour - using The Number One Network and our staff to
reach deep into musician communities on and off the Web to get
the best bands to compete in the Zippo Hot Tour - and driving
music fans in event markets to vote for bands and attend the
Zippo Hot Tour shows.
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